'Discuss the Impact of Data Quality Problems\r'

'(Databases behind MySpace, CH-6) Discuss the impact of information theatrical role problems on MySpace as described in this fiber study. How did they solve their selective information problems? What management, organization, and engine room issues had to be addressed? 1) †Discuss the impact of data quality problems on MySpace as described in this case study. Since the Site was launched in 2003, the kindly ne iirk come appear â€Å"MySpace” has become the world’s leading complaisant portal for connecting people who relate in club with its content, and culture.\r\nMySpace projects an idea to its global community to experience the profits through a genial lens by integrating individual’s personal profiles, film sharing, professional and entertainment videos, blogs, instant messaging, as considerably as one of the largest music community. MySpace. com has been one of the express growing internet sites on the Internet with 65 one thousand one million million subscribers and 260,000 youthful exploiters registering each day. Yet with their unexpected return along came the growth of some other popular social mesh topologying sites much(prenominal) â€Å"Face book” and few other competitors which seemed to have gained ground, do to â€Å"MySpace” criticized performance.\r\nIn its initial phases, MySpace ope footstepd with two Web sufficers communicating with one database server and a Microsoft SQL Server database. The site continued adding Web servers to wield increased user requests and demands, once the number of accounts exceeded 500,000 the site added more SQL Server databases; one served as a master database, and the others focused on retrieving data for user’s page requests. After two million accounts were activated, MySpace switched to a vertical partitioning model in which separate databases supported distinct functions of the Web site, such(prenominal) as the access screen, user profile s, and blogs.\r\nYet at some point the separated functions will slake share data which will create other problem to their list! After three million accounts were reached, rather than investing in more civilise types of servers that could eventually solve their problems, the site scaled out by adding many cheaper servers to share the database workload which became on the dot a nonher shortcut option and not a long term solution for the company. 2) How did they solve their data problems? The Company eventually switched to a virtualized storage computer architecture in which databases write data into any useable disk, therefore eliminating he possibility of an application’s dedicated disk becoming overloaded. MySpace later installed a layer of servers between the database servers and the Web servers to store and serve copies of frequently openinged data objects so that the site’s Web servers wouldn’t have to query the database servers with lookups as frequentl y. Unfortunately, MySpace still overloads more frequently than other major Web sites. With a log-in error rate of (20 to 40%) on some days, the site is not effectively organizing or storing data at all, precedent for which the site may have been losing subscribers.\r\nAfter the go off of this case study, we can see the Importance of Database engine room and the Impact Data Quality provides to Websites and Social network sites and it can be determined that their existence number on it.. (Information based on, MySpace Case study and www. forbes. com) 3) What management, organization, and technology issues had to be addressed? Some of the problems MySpace has encountered are the short-handed storage space on their database servers, slow access or no access through its log-in application, and the users’ inabilities to access data when requested.\r\nOver the years, MySpace has attempted to compensate these problems by adding more Web/Database servers. Yet the chief(prenomi nal) problem seems to be, adding the servers without restructuring the entire system in tack to use their hardware and software more effectively. another(prenominal) major problem â€Å"The MySpace Organization” has faced it’s been their management and personnel, It’s well k directn that they’ve had withal many changes in personnel they were constantly hiring enlighten developers and losing them just as fast, which can create a definite unbalance for the company.\r\nIn Jan, 2011 they announced a staff reduction by 47%. On the other hand they have dealt with numerous changes in management as well; many of the authorized people who helped create â€Å"The MySpace empire” are now gone. Few to mention are, former(prenominal) President â€Å" tom Anderson who stepped down” while CEO â€Å"Chris DeWolfe was re get ind” by former Facebook COO â€Å"Owen Van Natta”. The company’s nigh recent plan is to reinvigorate itself in the (social networking space) by going back to what made them popular in the first place â€Å"entertainment”. ith hopes that a new focus on the entertainment media including television, movies, & music will help in making the social networking site reclaim its place on the web. in spite of efforts of redesigning the site their users have decreased, as well as their popularity. In November 2010, the company fully integrated with Facebook consociate calling it â€Å"Mash Up with Facebook” in an proclamation widely seen, which in reality I intend is just the way of acknowledging Facebook is their # 1 competitor and is before long dominating the social networking industry.\r\nIn my Opinion their chief(prenominal) weakness was with strategy implementation, they concentrated in what came up day to day, like the additions of servers to support their users demand scarcely they never really focused on priorities such as a solution to their Technical problems and the completely structural change it required. As time progresses communication channel competitors will copy your product or serve up and a lot of times they won’t just copy, they’ll Innovate and overpass the quality of what’s already available therefore taking the place of # 1 and not a competitor.\r\n'