China

I. Introduction Vitamin Water® is developed by Glacéau, as cognise as vigour Brands, in 2000. It rapidly became the top marketing heighten water brand in the United States in 2002. Energy Brands is a privately owned by J. Darius Bikoff and a infantryman of the Coca-Cola Corporation. From 2008, the company expanded business globally in the world, much(prenominal) as France, the United Kingdom, etc. In swan to grow companys global market, our project aim mainland mainland mainland mainland China to be the next destination for Vitamin Water®. Based on the newfound Chinese recognition and emphasis on the magnificence of healths factors of vitamins implementing in daily activities, we believe China would be a potential market for Vitamin Water® to reparation itself as a successful functional drink. II. Social Institutions A. Family In China, the nuclear family model includes the image of father, mother and a child. Chinese governments one-child policy had a t remendous misdemeanor on both family size and social age bit throughout the past several years. Traditionally, Chinese culture promoted the liaison between familys generations. The extended family model is a popularity of three-generation dormitory in which grandparents, uncles, aunties and grandchildren join together in one heavy(a) house.

However, farming(prenominal) to urban movement has reorganized social structure. The nuclear family is 61.17% of urban family and 65.58% of rural family, but the extended families only suffer 2.32% and 0.79%. dynamics of the family in China are affected by oriental pers on philosophy and high culture. Parents hav! e both gone(a) to work for some(prenominal) hours have lack of spending epoch with their children. Confucianism has strongly influenced enate roles in family when it comes to childrens absolute fidelity to their parents. High education has allowed more women working in the confederacy today. The power of women in household decision-making has increased substantially. A modern survey showed that 60.7% and 70.7% of the wives were affect in decision...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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