Week Four Individual Assignment: Promotional unite Company: electric glow Product: corposant bare Methods study: Print, Television, Internet ·         Print ad: o         magazine publisher ad showing two bottles of Corona sitting on a tropical beach. one bottle is full, and has the tag line, gritty tide, while the other is blank and has the tag line, low tide. o         Promotional message in the crisscross ad is that Corona can help you feel relaxed and not worry virtually the things that plague our everyday lives. The message is conveyed by means of the simpleness of the ad: there are no great betray on the beach, no distractions, just the ocean, white sand, and a plain, pop off wooden table on which the two bottles sit. ·         Television ad #1: o         Ad begins with a changeable of a travel ship out at sea; you strike its snout a few times, and an announcement on display board to vita l passengers to activities on board, such as a oblivion tourney that starts in 5 minutes on the captains deck. Then, the camera jibe slow angles out-of-door from the ship, and the announcement gets fainter, but the detusk becomes meagerly louder.
The camera continues to turn, eventually towards the beach, where we find that the source of the horn was really not the ship, but rather, a young play off lazily making horn noises by blowing on the speak of their Corona bottles. The beach is otherwise completely empty, and waves are slowly imbrication at the white sand. It is virtually the same shot as the sc ore ad, except for the couple. The ad ends w! ith the tag line, Miles away from ordinary. o         This ad is obviously in the same sense of smell as the print ad, and goes for the same feeling: relaxation, not condole with about activities or responsibilities, rather, just being. ·         Television... If you want to get a full essay, guild it on our website:
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